The following assignment was required for a semester project in Photography: Create photos for an article about new Adidas products: ADICOLOR CLASSICS OVERSIZED SST TRACK pants + top in Blue Bird and Better Scarlet. Create a graphic design for an article with photos for publication in a magazine.
Goals:
To convey the core messages through photography: equality, pride, uniqueness, brightness, confidence, self-love.
Translate key words through photography and design: brightness, comfort, sport-chic, nature, self-love and community love, freedom, sunshine, activity.
Create vibrant photos that capture the summer mood and give a desire to be active and get out into nature.
Create life-like, minimally retouched photos, with models who pose, but at the same time feel real and close to us
thank you for your attention!
